By Princewill Ekwujuru
Eighty-six per cent of Nigerian youths are pro-enterprise according to a research findings conducted by Djembe Communications, a pan-African Communications Consultancy firm in association with Forbes Insight.
The research which was conducted in the four African countries of Angola, Ghana, Mozambique and Nigeria showed that of the 4,000 respondents interviewed who are between the ages of 16 to 40, 86 percent of the Nigerians surveyed said that they would prefer to run their own business rather than work for a company.
The study also showed that 59 percent entrepreneurs play a pivotal role in advancing the economy in terms of job creation, while 38 percent agreed that introducing innovative products and services into the marketing mix contributes to the economic growth and advancement of countries.
In a discussion titled Job creation in Sub-Saharan Africa: Entrepreneurs, Government, Innovation in Lagos where the report was presented, Djembe Communications Country Manager in Nigeria, Onome Okwah, say “Nigerians today appreciate entrepreneurs as drivers of the new economy, which is a strong indicator that we are ready to move on from our dependence on the oil sector.
This is the time for Nigeria’s public and private sector to establish solid institutional frameworks that will boost Small Medium Enterprises, SMEs and promote entrepreneurship.”
He went on to list the top three sectors that Nigerians expect will create the most entrepreneurs over the next five years as agriculture and agribusiness which the survey put at 58 percent, Information and Communications technology 39 percent, and manufacturing 38 percent.
He said the finding strongly reflects the country’s current landscape in which the agricultural sector is in fact, a major employer and a major driver of economic growth, and further points towards the increasing scope for adding to the value chain and creating jobs through integration with other industry sectors.
The report however illustrated that young Nigerians have a highly positive outlook on the impact of entrepreneurship on their country’s future economic growth and job creation efforts. The report stated that 40 percent of those interviewed in Nigeria believed that entrepreneurs and SMEs will be the top driver of job creation in the next five years, ahead of technology, 39 percent and government policies and programs, 37 percent.
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